The short version
You don't need a new market yet. You need to finish the one you're in.
Current market share
8.4%
Of all qualifying homes in your metro.
Revenue left to win here
+$7.2M
Capacity inside neighborhoods you already reach.
Open a new market?
Hold
Revisit once current share clears 14%.
The call
You have $7.2M of growth sitting in fourteen under-developed neighborhoods you can already serve from your current crews and office. Spending to open a second metro right now would cost more and return less than deepening these. Put the next quarter's budget into the three targets below.
Why the score reads the way it does
What makes a neighborhood worth owning.
A neighborhood's Footprint Score is built from the factors that actually predict whether homeowners there will know, trust, and choose you. Here is how a top target like Highland Grove scores.
Aging wood and fiber-cement siding+17
Homes people keep, not flip (forever-home factor)+14
House pride and neighborhood association activity+13
Existing happy clients nearby+11
Referral density+10
Weak or absent competitors+9
Search and online visibility you can win+8
Room to mail and knock without saturation+9
Highland Grove Footprint Score91 / 100
Your market, ranked
Every neighborhood, scored against your presence.
Score is the opportunity. Presence is how well you cover it today. The gap is where your money works hardest.
| Neighborhood | Score | Presence | Gap | Call |
|---|
| Highland Grove | 91 | 28 | 63 | Invest |
| Cedar Bluff | 84 | 31 | 53 | Invest |
| Riverside Park | 79 | 34 | 45 | Invest |
| Stonebridge | 72 | 52 | 20 | Defend |
| Maple Court | 74 | 85 | — | Defend |
| Forest Hills | 61 | 40 | 21 | Hold |
| Battle Ridge | 31 | 44 | — | Skip |
Where the next dollar goes
Your three targets for the quarter.
1
Highland Grove
High siding age, strong house pride, weak competitor presence, and you've barely worked it. The clearest "should be yours but isn't" neighborhood in the metro.
2
Cedar Bluff
Adjacent to two existing happy clients, so referrals carry it. Mail penetration here is under 30%, leaving plenty of room before saturation.
3
Riverside Park
A river-adjacent forever-home pocket. Slower to convert, but lifetime value runs well above your metro average once you land the first jobs.
Where not to spend
Just as important as where to push.
- Maple Court — defend, don't invest. You already own it at 85% presence. New dollars here mostly reach homeowners who'd call you anyway. Protect it, don't grow it.
- Battle Ridge — skip. Low opportunity and you're already over-invested relative to what's there. Pull spend back and move it to Highland Grove.
- Forest Hills — hold for now. Decent score but a strong incumbent competitor. Worth revisiting after you've won the top three.
Sample report with illustrative figures. Your report is prepared by hand for your market and delivered within 30 days.