The short version
You don't need a new market yet. You need to finish the one you're in.
Current market share
8.4%
Of all qualifying homes in your metro.
Revenue left to win here
+$7.2M
Capacity inside neighborhoods you already reach.
Open a new market?
Hold
Revisit once current share clears 14%.
The call
You have $7.2M of growth sitting in under-developed ZIPs, neighborhoods, and carrier routes you can already serve from your current crews and office. Spending to open a second metro right now would cost more and return less than deepening these. Put the next quarter's budget into the three targets below.
Domination · where
Three layers of local domination.
Opportunity hides at every altitude, so the report scores all three layers. ZIP codes set the budget, neighborhoods set the aim, carrier routes set the strike. Score is the opportunity, dominance is how well you own it today, and the gap is where your money works hardest.
Layer 1 · ZIP codesYour top 10 ZIPs
The primary lens. Your strongest ZIPs, ranked, is where the budget gets divided first.
| ZIP | Score | Dominance | Gap | Call |
|---|
| 55204 | 88 | 34 | 54 | Invest |
| 55201 | 76 | 71 | 5 | Defend |
| 55208 | 69 | 38 | 31 | Invest |
| 55206 | 41 | 22 | – | Skip |
Layer 2 · NeighborhoodsWhere to aim, inside 55204
Inside the best ZIP, neighborhoods separate fast.
| Neighborhood | Score | Dominance | Gap | Call |
|---|
| Highland Grove | 91 | 28 | 63 | Invest |
| Cedar Bluff | 84 | 31 | 53 | Invest |
| Stonebridge | 72 | 52 | 20 | Defend |
| Battle Ridge | 31 | 44 | – | Skip |
Layer 3 · Carrier routesWhere to strike, inside Highland Grove
The surgical layer: exactly which streets get the mail, the knock, and the signs.
| Route | Homes | Your jobs | Score | Call |
|---|
| C012 | 412 | 2 | 94 | Invest |
| C014 | 388 | 0 | 89 | Invest |
| C009 | 296 | 7 | 71 | Defend |
| C017 | 341 | 1 | 48 | Hold |
Differentiation · what
The message that wins it.
Where is half the answer. Highland Grove is 1950s wood siding and owners who average 18 years in the home: homes that need real prep, carpentry, and lead-safe work, not a weekend crew with a sprayer. All three competitors mailing here sell price and speed. Nobody owns craftsmanship on older wood homes, which is exactly what long-tenure, house-proud owners pay a premium for.
Your position here
The exterior specialist for homes built to last. Lead with prep, wood repair, and jobs from the surrounding streets. Never lead with price.
The full report hands you the positioning, the proof points, and what it takes to align sales, marketing, and production behind it, so every crew, estimate, and mailer says the same thing.
Depth · how
Your three targets, and the play for each.
1
Highland Grove
High siding age, strong house pride, weak competitor presence, and you've barely worked it. The clearest "should be yours but isn't" neighborhood in the metro.
The playThree mail drops into routes C012 and C014, knock 30 days behind each drop, yard sign on every job.
2
Cedar Bluff
Adjacent to two existing happy clients, so referrals carry it. Mail penetration here is under 30%, leaving plenty of room before saturation.
The playA neighbor-proof mailer built around your two finished jobs, then knock the surrounding routes while the paint is still fresh.
3
Riverside Park
The anchor pocket of ZIP 55208, river-adjacent and full of forever homes. Slower to convert, but lifetime value runs well above your metro average once you land the first jobs.
The playPremium creative for owners who plan to stay, a slower touch cadence, and no discounting.
About the opportunity figures. These are directional estimates of the revenue available in each neighborhood over a multi-year horizon, built from factors such as average job size, historical close rate, existing market performance, market capacity, and the data you share. They guide where budget should go. They are not a promise of a 12-month return: opening a neighborhood is a multi-year investment.
Where not to spend
Just as important as where to push.
- ZIP 55201: defend, don't invest. You already own it at 71 dominance. New dollars here mostly reach homeowners who'd call you anyway. Protect it, don't grow it.
- Maple Heights: skip, despite the price tags. Big homes and high incomes, but mostly brick and newer fiber cement, so the exterior repaint opportunity is thinner than the map suggests. Home value doesn't predict paint; substrate and timing do.
- Battle Ridge: skip. Low opportunity and you're already over-invested relative to what's there. Pull spend back and move it to Highland Grove.
- Route C017: hold. 341 homes but a weak score and a strong incumbent on those streets. Worth revisiting after C012 and C014 are won.
Sample report with illustrative figures. Your report is custom-built for your market and delivered within 7 days once we have your job data.