The short version. We give you analysis, strategy, and honest review. You make the decisions and run the work. We can't and don't guarantee revenue or results, our projections are informed estimates. The Report and Blueprint are one-time engagements with no retainer, and our liability is capped at what you paid. Everything you share stays confidential.
1. Who you're working with
GrowFootprint is GrowFootprint LLC ("GrowFootprint," "we," "us"), a Minnesota limited liability company operated by Caleb Svendsgaard. "You" means the company or person who orders a Footprint Report or Footprint Blueprint. These terms, together with any scope we confirm in writing (by email is fine), form the agreement between us.
2. What we provide
- Footprint Report. A market analysis built for your service area: scoring, an opportunity map, and recommended targets, delivered as described on our site.
- Footprint Blueprint. Everything in the Footprint Report, built on a deeper data pull, plus a brand and positioning review, sample copy and creative direction, a competitor positioning map, and a phased expansion roadmap. Sample copy and creative are provided as direction to build from, not finished production.
What we do not provide. We deliver analysis, strategy, and direction, not execution. We do not build, produce, send, run, or manage your campaigns, and we are not your marketing agency, employee, or partner. Executing the work is yours to do, in-house or through vendors. If you want hands-on help after a report, that is a separate engagement, scoped and priced in writing before any work begins.
Market exclusivity and exclusions. Because Caleb is active in the residential exterior industry, we do not take on a client's direct competitor in the same market, and we decline markets where doing so would create a conflict. Any exclusivity we offer, and any market we decline, is confirmed in your scope. Availability of a given market is not guaranteed until we confirm it in writing.
3. No guarantee of results
Our recommendations, scores, and any revenue or return figures are informed estimates and projections, not promises. They are based on the data available and our experience, and they depend on factors outside our control, including how, when, and whether you execute, your market, your team, your pricing, and general conditions. We do not guarantee any specific revenue, lead volume, ranking, or outcome. Past performance, ours or anyone's, does not guarantee future results.
4. Your responsibilities
- You provide accurate information and the access we need to do the work.
- You make your own business decisions. You are responsible for what you choose to do with our recommendations.
- You are responsible for the legal compliance of your marketing, including any direct mail, calling, texting, email, and door-to-door activity, and all applicable rules (for example do-not-call, CAN-SPAM, and local solicitation laws) and any required licenses or permits.
- You confirm you have the right to share any customer data or job history you send us, and that doing so does not break any agreement or law that applies to you.
5. Fees and payment
Prices are listed on our site and confirmed in your scope. Fees are for the work and time we commit, not for a guaranteed outcome.
Footprint Report and Footprint Blueprint. A one-time fee, invoiced after we confirm scope and before work begins. The Blueprint is priced to scope for larger or multi-market operations. Because each is prepared specifically for you, the fee is non-refundable once the work has started.
6. Third-party introductions
As part of a Blueprint or a later engagement we may introduce you to vendors, contractors, or tools we know and trust (for example mail houses, designers, or list providers). These are independent third parties. We don't control their work, pricing, timelines, or results, and we're not responsible or liable for them. Any agreement you make with them is between you and them. We'll disclose any material relationship if one exists.
7. Intellectual property
Our methodology, scoring model, templates, and the format of our reports are ours and remain ours. When you pay in full, you receive a license to use the deliverables we prepare for you within your own business. You may not resell, redistribute, publish, or repackage our methodology or reports, or use them to build a competing service. You keep ownership of the data and materials you provide to us.
8. Confidentiality
Each of us will keep the other's non-public information confidential and use it only to work together. This includes your business data and customer information, and our methodology and recommendations. It does not cover information that becomes public through no fault of the receiver, or that must be disclosed by law. How we handle your data is described in our privacy policy, which is part of these terms.
9. Limitation of liability
To the fullest extent allowed by law, our total liability for any claim arising out of or relating to this agreement or the work is limited to the amount you paid us for the engagement that gave rise to the claim. We are not liable for indirect, incidental, special, or consequential damages, or for lost profits, lost revenue, lost data, or lost business opportunities, even if we were advised such damages were possible. The work is provided "as is," without warranties beyond those we cannot legally disclaim.
10. Indemnification
You agree to defend and hold us harmless from claims, losses, and expenses arising out of your use of our recommendations, your execution or marketing activity, your legal compliance, and your handling of your own customers' data.
11. Our relationship
We are an independent contractor. Nothing here creates an employment relationship, partnership, joint venture, or agency between us, and neither of us can bind the other.
12. Not professional advice
We provide marketing analysis and strategy. We do not provide legal, financial, tax, or accounting advice. For those, consult a licensed professional.
13. Term and cancellation
The Footprint Report and Footprint Blueprint each run for the scope we agree on. Either of us may end an engagement for a material breach the other doesn't fix within a reasonable time. Sections that by their nature should survive, confidentiality, intellectual property, limitation of liability, and indemnification, continue after an engagement ends.
14. Governing law
These terms are governed by the laws of the State of Minnesota, without regard to conflict-of-law rules. Any dispute will be handled in the state or federal courts located in Minnesota, and we each consent to that jurisdiction. We'll always try to resolve things directly first.
15. Changes and contact
If we change these terms, we'll update this page and the effective date above; the version in effect when you engage us governs that engagement. Questions go to caleb@painterleadgen.com.